Shared Cart for Swiggy Instamart
Shared Cart for Swiggy Instamart
Shared Cart for Swiggy Instamart
Designing a real-time group ordering experience to reduce household friction and increase AOV.
Designing a real-time group ordering experience to reduce household friction and increase AOV.
Role
UX Designer
Role
UX Designer
Role
UX Designer
Timeline
2 Weeks
Timeline
2 Weeks
Timeline
2 Weeks
Target
Households
Target
Households
Target
Households
Household grocery planning is broken!!!
Household grocery planning is broken!!!
Household grocery planning is broken!!!
The current experience creates friction, missed items, and mental overload.
The current experience creates friction, missed items, and mental overload.
Fragmented Communication
Fragmented Communication
Fragmented Communication
Scattered across WhatsApp, calls & notes.
Scattered across WhatsApp, calls & notes.
Items Get Missed
Items Get Missed
Items Get Missed
Last-minute additions after checkout.
Last-minute additions after checkout.
Mental Load
Mental Load
Mental Load
One person carries the entire burden.
One person carries the entire burden.
" I place the order and 10 minutes later someone remembers milk."
" I place the order and 10 minutes later someone remembers milk."
" I place the order and 10 minutes later someone remembers milk."
~ Research Participant
~ Research Participant
Competitive Analysis :
Competitive Analysis :
Competitive Analysis :
Blinkit = static sharing
Blinkit = static sharing
Order sharing exists but lacks real-time collaboration
Order sharing exists but lacks real-time collaboration
Zepto = ignores households
Zepto = ignores households
Built for individual shoppers, not group needs
Built for individual shoppers, not group needs
BigBasket = too slow
BigBasket = too slow
Not optimized for quick 10-minute delivery context
Not optimized for quick 10-minute delivery context
Meet the User
Meet the User
"Illustrative persona image (AI-generated). Not a real individual."
"Illustrative persona image (AI-generated). Not a real individual."
"Illustrative persona image (AI-generated). Not a real individual."
Ananya Sharma
Ananya Sharma
Ananya Sharma
Age: 34
Age: 34
Hyderabad
Hyderabad
Tech Professional
Tech Professional
Primary Needs
Primary Needs
Coordinate household grocery planning
Reduce duplicate orders
Minimize mental load
Coordinate household grocery planning
Reduce duplicate orders
Minimize mental load
Goals
Goals
Goals
Save time
Avoid duplicate orders
Reduce mental load
Save time
Avoid duplicate orders
Reduce mental load
Frustrations
Frustrations
Frustrations
Whatsapp chaos
Forgotten items
Multiple small orders
Whatsapp chaos
Forgotten items
Multiple small orders
Scenario
Scenario
Scenario
"Orders Instamart 3–4 times a week while managing work calls and family needs."
"Orders Instamart 3–4 times a week while managing work calls and family needs."
UX Flow Overview
UX Flow Overview
A simple, intuitive collaboration flow
Step 1
Start Normal Cart
User begins shopping as usual
Step 2
Invite Household
Share cart with family members
Step 3
Members Add Items
Everyone contributes real-time
Step 4
Host Checkout
One person completes the order
Design Decision
Design Decision
Design Decision
Invite action is placed within the cart
to avoid breaking user flow. User's don't need to learn a new pattern— they shop first, then collaborate.
Invite action is placed within the cart
to avoid breaking user flow. User's don't need to learn a new pattern— they shop first, then collaborate.
Invite action is placed within the cart
to avoid breaking user flow. User's don't need to learn a new pattern— they shop first, then collaborate.
Feature Highlights
Feature Highlights
Feature Highlights
craft meets functionality.
craft meets functionality.
craft meets functionality.
Invite & Co-Shop
Start shopping together
Live Status
See who’s done adding
Item Attribution
Know who added what
Interactive Prototype Walkthrough
Interactive Prototype Walkthrough
Interactive Prototype Walkthrough
A walkthrough of the real-time Shared Cart flow showing host controls, member additions, and live status updates.
A walkthrough of the real-time Shared Cart flow showing host controls, member additions, and live status updates.
Impact Metrics
Impact Metrics
Projected business impact
₹ 700+
₹ 700+
AOV
AOV
Projected average order value increase
Higher
Higher
Retention
Retention
Improved user stickiness through collaboration
Lower
Lower
CAC
CAC
Customer acquisition cost reduced via invites
Lessons & Next Steps
Lessons & Next Steps
Reflection and future iterations
What Worked
What Worked
Research clarity:
Clear insights from competitive analysis shaped the solution.
Research clarity:
Clear insights from competitive analysis shaped the solution.
Research clarity:
Clear insights from competitive analysis shaped the solution.
UX-first flow:
Prioritizing user mental models over feature complexity.
UX-first flow:
Prioritizing user mental models over feature complexity.
UX-first flow:
Prioritizing user mental models over feature complexity.
Quick iteration:
2-week timeline forced focus on core value.
Quick iteration:
2-week timeline forced focus on core value.
Quick iteration:
2-week timeline forced focus on core value.
What To Improve
What To Improve
Earlier usability testing:
Could have validated assumptions sooner with real users.
Earlier usability testing:
Could have validated assumptions sooner with real users.
Edge cases:
Need more exploration of conflict scenarios (duplicate items, budget limits).
Edge cases:
Need more exploration of conflict scenarios (duplicate items, budget limits).
Accessibility:
Should prioritize screen reader testing for inclusive design.
Accessibility:
Should prioritize screen reader testing for inclusive design.
Next Steps
Next Steps
Next Steps
A/B Test invite placement to optimize conversion.
Push notifications for real-time cart updates.
Add Split Bill feature for payment flexibility.
Analytics dashboard to measure actual AOV impact.